Thierry Lasry is a luxury eyewear brand founded in Paris, France, in 2006. Its founder and designer, Thierry Lasry, was born and raised in Paris and is now based in New York. Growing up in an exceptionally creative environment—his father an optician and his mother a designer—Lasry was immersed in artistry from an early age.
As a child, he was fascinated by Playmobil, Legos, and Japanese cartoons such as Astro Boy and Cobra. These influences sparked his early interest in color and geometric forms. He was also inspired by the glamorous fashion shows of Claude Montana and Thierry Mugler in the 1980s.
In 2006, guided by the belief that “sunglasses are the ultimate accessory connecting fashion, beauty, and architecture,” he launched his eponymous brand, Thierry Lasry. He successfully redefined sunglasses as statement pieces—like clutch bags or high heels―that could become the centerpiece of an outfit.
Since its inception, Thierry Lasry’s collections have showcased vibrant colors and fresh silhouettes each season, establishing a distinctive presence. His originality quickly gained global recognition, and today the brand is beloved by numerous celebrities worldwide.
Every Thierry Lasry frame is meticulously handcrafted in workshops in France and Italy. The delicate finish—impossible to achieve through mass production—is the result of skilled artisanship and countless hours of work.
Only acetate from Italy’s prestigious manufacturers Mazzucchelli and LAES is used. Renowned worldwide for their exceptional quality, these acetates provide brilliant color and durability, enabling the vivid hues and sculptural structures that have become hallmarks of Thierry Lasry.
Another defining feature of the brand is the absence of any external logo on its frames. This reflects the philosophy that “the design itself is the brand’s signature.” Rather than relying on a name, the form itself conveys individuality and leaves a lasting impression.
A striking characteristic of Thierry Lasry is its extensive palette of over 200 colors. While most brands offer around 20 shades, Thierry Lasry incorporates a vast spectrum each season, transforming the frames into true “artworks of color.”
The silhouettes are built upon architectural structures defined by clean lines and geometric compositions. Retro yet futuristic, this “retro-futuristic” design language radiates a timeless presence, unaffected by-passing trends.
At the core of Thierry Lasry’s creations lies a consistent belief: “Sunglasses = the ultimate accessory.” He approaches eyewear as a medium that transcends fashion, beauty, and even architecture—an element that brings dimensional expression and individuality to the face.
The hallmark of his design is the acetate “layered structure.” Much like the Lego blocks he played with as a child, Thierry builds by stacking multiple acetate pieces, resulting in forms with depth and volume rather than flatness. Retro inspirations combined with futuristic twists culminate in silhouettes that are unmistakably Thierry Lasry.
Another playful yet provocative signature is his rule of ending every model name with the letter “Y.” Names such as Sexxxy, Orgasmy, Wavvvy, and Gambly embody humor and boldness, infusing each product with added personality.
The clientele Thierry Lasry envisions are those who are confident, stylish, sophisticated, and who delight in a touch of surprise. His designs are never eccentric for eccentricity’s sake; elegance remains the axis, subtly enhanced by daring details and unexpected nuances.
Today, Thierry Lasry eyewear is cherished by countless celebrities worldwide. Beyoncé, Rihanna, Madonna, Kate Moss, Jennifer Lopez, Lady Gaga, Jay-Z, Maluma, Travis Scott, Travis Barker, Russell Westbrook, and Lenny Kravitz are among those who place the brand at the forefront of fashion, music, and culture.
Over the years, the brand has collaborated with ACNE Studios, Fendi, Barbie, PSG, Cult Gaia, Pressiat, and many others. Crossing genres and generations, Thierry Lasry continues to resonate with the spirit of the times.
While design development remains in New York and production is entrusted to master artisans in France and Italy, Thierry Lasry will continue to uphold its core values: avant-garde vision, craftsmanship, color, and architectural structure.
In Japan, the brand is now entering a new stage of expansion. More than a mere trend item, Thierry Lasry eyewear is designed to be loved for years, empowering individuality and confidence. By fusing French and Italian craftsmanship with retro-futuristic design, the brand maintains its global appeal.
At DIGA, we were captivated when we first encountered Thierry Lasry’s collection in Paris—struck by its chic elegance and unmistakable presence at a single glance. Sunglasses that transcend their category to embody pure style: it is this beauty and strength that we are committed to introducing thoughtfully in Japan.
