Aurore de Heusch – jewels is a jewelry brand based in Belgium. Founded in 2010, it bears the name of its designer, Aurore de Heusch. Her relationship with jewelry is said to have begun in 2008, the moment she first sat at a jeweler’s bench. Since then, jewelry has become inseparable from her life.
After studying fashion and jewelry, she established her own brand in 2010. For her, jewelry is “an intimate presence woven between the skin and oneself,” and “an alchemy born between the world of minerals and the realm of emotions.”
Just two years after founding her brand, in 2012, her profound love for jewelry led her to open the gallery-boutique NOJ. The name stands for “NON-ORDINARY JEWELRY” and was conceived as a community where passionate jewelry creators and curious clients could meet. In addition to her own works, it is also a place where she presents the creations of artists she deeply admires.
NOJ is “you,” it is “us,” and it continues to walk quietly in Brussels today as a family united in celebrating contemporary jewelry.
At the heart of Aurore de Heusch – jewels lies an uncompromising curiosity for materials and techniques. Her creations are primarily crafted from recycled 925 sterling silver and gold. With a constant awareness of balancing environmental responsibility and beauty, she approaches each material with sincerity, a commitment that permeates every stage of her work.
Aurore has never been content to rely solely on established methods. She actively seeks to master materials rarely used before and to acquire new techniques, always pushing the boundaries of her craft. This drive to expand her technical repertoire, while placing creativity at the forefront, is vividly reflected in the character of her jewelry.
Her pieces range from delicate, small-scale works to highly ornamental creations that become the centerpiece of an ensemble. Each one is the result of meticulous research. Behind every jewel breathes her philosophy as a craftswoman: a quiet pursuit of harmony between “themes that inspire” and “technical challenges.”
All collections are conceived and produced entirely by her own hands and heart in her Brussels atelier. With a deep respect for locality and ethics, she continues to uphold authentic craftsmanship, creating each piece with care and integrity.
One of the defining features of Aurore de Heusch – jewels is that every collection begins with the relationship to the human body. Jewelry is not merely decoration; it exists with the body, moves with it, and shares time alongside it. This belief forms the foundation of all her creations.
Her designs merge femininity and masculinity, producing forms that are androgynous yet powerful, while at the same time delicate. The lines are pure, direct, and architectural. Straight and curved, organic and geometric elements coexist, naturally embracing the contours of the body while radiating a strong presence.
Her work at the concept store NOJ is also an essential expression of her philosophy. As gallery director, Aurore curates the jewelry on display, nurturing the narrative and expressive breadth of limited editions and one-of-a-kind pieces. The conviction that each jewel carries its own unique story is deeply reflected here as well.
Aurore de Heusch – jewels continues to expand the possibilities of contemporary jewelry from its atelier in Brussels. At the back of the boutique lies the workshop, a space where visitors can sense the designer herself at work, torch and hammer in hand. This place, where creation, exhibition, and dialogue are seamlessly connected, stands as a symbol of the brand’s “present.”
Today, the concept store NOJ has evolved into a venue that also showcases works by international designers, functioning as a space for ongoing exploration of form, technique, and material. It is a place where jewelry makers and those who encounter their creations are gently connected, celebrating contemporary jewelry together. In this way, NOJ mirrors the very future vision of the brand itself.
Aurore’s jewelry has always valued a quiet intimacy with the body and the senses, rather than excessive ornamentation or conformity to trends. Moving forward, her creations will continue to seek harmony between material and technique, form and emotion, and the relationships between people—remaining extraordinary in their essence.
When we at DIGA first encountered her work at the Belgian Embassy in Japan, we were deeply moved by its delicate yet unwavering individuality, and by Aurore’s own sincerity. With that conviction and the allure of her creations, we hope this brand will naturally resonate with Japanese sensibilities—and it is with this wish that we present it to you.
